The story of Lahaina begins with a backpacking trip around the world, making a stop on the Hawaiian island of Maui. After numerous stops at some of the world's most beautiful beaches, we were captivated by its shores, lush nature, vibrant colors, breathtaking sunsets... and the charming seaside town of Lahaina.

Thus, Lahaina was born from the meeting of several passions: travel, sunshine, the beach, and textiles. At Lahaina, we believe that if life is beautiful, it’s even more vibrant in color. We also think that the beach is a state of mind, a way of life. That’s why we aim to create a true invitation to travel through our colorful creations, inspired by the most stunning landscapes worthy of postcards.

To finalize our project and add our tropical touch, our logo is directly inspired by the plumeria, a tropical flower with multiple colors, often used to make the famous Hawaiian flower leis.